Built by Realtors, for Realtors
Effortless Tracking. Smarter Financials. Total Clarity.
The all-in-one business intelligence platform for real estate professionals — business planning, daily tracking, real P&L, and transaction coordination in a single system.
Three Problems Killing Your Growth
The real reason most agents plateau isn't lack of effort — it's lack of clarity. ClarityNOW solves all three.
You Know Your GCI, But Do You Know Your Profit?
Most agents track GCI but have no idea what they actually take home after broker splits, referral fees, team splits, cap contributions, royalties, and 55 expense categories. You're not running a business if you don't know your real profit.
Your Annual Goal Means Nothing Without a Daily Plan
A $500K GCI goal set in January is meaningless if you don't know how many dials, contacts, and appointments you need THIS WEEK to stay on track. Hope is not a strategy.
Your Tools Don't Talk to Each Other
CRM, spreadsheets, QuickBooks, TC checklist, business plan doc, coaching notes — six disconnected systems that never share data. You spend more time managing tools than managing your business.
What Only ClarityNOW Can Do
These aren't incremental improvements — they're capabilities no other real estate platform offers.
Goal/Gap Analysis
Set your income goal. See exactly what you need to do today to hit it. Six live gauges track your gap-to-goal in real time, with a quarterly countdown so the urgency is always clear.
Real Profit Visibility
Go beyond GCI. Full P&L with 55 expense categories, cost of sale, broker splits, referral fees, caps, royalties, franchise fees, and net profit. Know what you actually take home.
ClarityOPS
A full transaction coordination system built in. Kanban workflows, task automation, document storage, email templates, and activity logs. No separate TC software needed.
Powerful Features for Every Aspect of Your Business
From daily activity tracking to enterprise team management, ClarityNOW has you covered.
Dashboards & Reports
Four purpose-built dashboards — CEO, Sales, Lead Gen, and Financial — plus 13+ reports that give you instant clarity on every corner of your business.
Business Planning
The Economic Model Builder reverse-engineers your income goal into the exact number of daily contacts, appointments, and closings you need. Then track it all quarter by quarter.
Daily Tracking & Accountability
Log dials, contacts, appointments, listings, buyer activities, offers, and hours worked — then see exactly where you stand against your plan with six live Goal/Gap gauges.
Pipeline & Transactions
Multi-status pipeline from nurture to sold, pipeline ratings scored 5–10, and full commission math including broker splits, referral fees, caps, royalties, and franchise fees.
Financial Tracking
Full P&L reports with 55 expense categories, recurring expense tracking, cost of sale calculations, cashflow reports, and QuickBooks sync — so you know your real profit, not just your GCI.
ClarityOPS
A full transaction coordination system built right in — Kanban and table views, task management, email templates, document storage, activity logs, and automation rules. No separate TC software needed.
Teams & Collaboration
Observatory gives leaders a bird's-eye view into any team member's full dashboard. CoachingNOW provides roster management, coaching groups, tasks, and notes for effective 1:1s.
Competitions & Leaderboards
23 different tracking sources for competitions — run team vs. team, individual, or enterprise-wide contests with live leaderboards that keep your people motivated and producing.
Enterprise
Multi-business management with custom branding, vendor management, CEO reports across all offices, and the scale to support your entire organization.
Integrations
Connect with Follow Up Boss for contact and pipeline sync, QuickBooks for automated expense and income import, and KW Command for enhanced reporting beyond what Command offers alone.
Trusted by Real Estate Professionals
See what agents, teams, and brokerages are saying about ClarityNOW.
"ClarityNOW's Economic Model and Goal/Gap Analysis are the reason I stay on top year after year. I know exactly what I need to do every single day, and when I'm behind, it tells me how to catch up before the quarter ends. No other tool does that."
Jeff Quintin
#1 Agent — 15 Years Running, 5,000+ Homes Sold
"At our volume, you can't manage by feel. The Observatory lets me see into every agent's dashboard — their pipeline, their daily tracking, their financials — without hovering over their shoulder. Our team production is up 28% since we rolled ClarityNOW out."
Scott Malouff
Team Leader, 400+ Units / $100M+ Volume Per Year
"We tried Sisu, we tried spreadsheets, we tried building our own. Nothing gave us the full picture — P&L with real cost of sale, pipeline ratings, AND transaction coordination in one place. ClarityOPS alone saved us from paying for separate TC software."
Jim Roche
#1 Team in Philadelphia, 500+ Units / $300M+ Volume
"Making the switch from Sisu to ClarityNOW was one of the smoothest system transitions we've experienced. The onboarding and data upload process was incredibly easy and well-organized, which made adoption across our team seamless. It's clear the ClarityNOW team has put a lot of thought into creating a platform that's both powerful and user-friendly. We're excited about the partnership and look forward to continuing to grow with the ClarityNOW system."
Taylor Kerrigan
CEO Glover Agency, #1 Team in Michigan
Built for Every Level of Real Estate
Whether you're a solo agent or running a multi-office brokerage, ClarityNOW scales with your business.
Solo Agents
Build your Economic Model, track daily activities, see your real P&L with 55 expense categories, and close your gap to goal. Starting at $99/mo.
Team Leaders
Observatory for bird's-eye visibility into every agent's dashboard. CoachingNOW for effective 1:1s. 23 competition sources and live leaderboards to drive production.
Rainmakers
Complex pipeline management with pipeline ratings (5–10), multi-party commission math (splits, caps, royalties, referral fees), and projected income by month.
Brokerages & Enterprise
Multi-business management, custom branding, vendor management, and CEO reports across all your offices. Unlimited seats with dedicated support.
Connects with Your Favorite Tools
ClarityNOW integrates with the platforms you already use so your data flows automatically.
Follow Up BossSync contacts, deals, and pipeline data automatically
QuickBooksImport expenses and income — eliminate double-entry
Keller WilliamsEnhanced reporting beyond what Command offersSimple, Transparent Pricing
Unlike our competitors, we believe you should know what you're paying before you book a demo.
Pro
Business planning, daily tracking, pipeline management, 13+ reports, P&L with 55 expense categories, and integrations — for the agent who runs their business like a business.
Start Free TrialBusiness+
Everything in Pro, plus team management, Observatory, coaching dashboards, competitions, leaderboards, and ClarityOPS — the complete platform for teams and high performers.
Start Free TrialEnterprise
Multi-business management, custom branding, vendor management, unlimited seats, CEO reports across offices, API access, and dedicated support.
Contact SalesStop Running Your Business Blind
See your real profit, close your gap to goal, and manage every transaction — all in one platform. 14-day free trial, no credit card required.
Start Your Free Trial