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Financial Tracking

Full P&L reports with 55 expense categories, recurring expense tracking, cost of sale calculations, cashflow reports, and QuickBooks sync — so you know your real profit, not just your GCI.

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Financial Tracking

Know Your Real Profit — Not Just Your GCI

Most agents can tell you their GCI. Very few can tell you their actual profit. ClarityNOW gives you full financial visibility so you know exactly what you're taking home after every expense, split, and fee.

Profit & Loss Reports

True P&L reporting built for real estate. See your gross income, subtract your cost of sale (splits, fees, referrals), subtract your business expenses, and see your real net profit. By month, by quarter, by year.

55 Expense Categories

From marketing and advertising to MLS dues, E&O insurance, vehicle expenses, and technology subscriptions — ClarityNOW has 55 pre-built expense categories that match how real estate businesses actually spend money. No more guessing where to categorize things.

Recurring Expenses

Set up your monthly costs once — office rent, software subscriptions, coaching fees — and they automatically appear in your P&L every month. No more manual entry for predictable expenses.

Cost of Sale Calculations

Your cost of sale isn't just your broker split. It includes referral fees, team splits, cap contributions, royalties, franchise fees, and transaction fees. ClarityNOW calculates the true cost of every transaction.

QuickBooks Integration

Connect QuickBooks to automatically sync your financial data. Expenses and income flow in automatically — no double-entry, no reconciliation headaches.

Stop running your business blind.

See your real profit, close your gap to goal, manage every transaction, and coach your agents — all in one platform. 14-day free trial. Credit card required.

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