Overview
This glossary defines the key terms and acronyms you will encounter while using ClarityNOW. Terms are listed in alphabetical order.
Terms
- Cap — Maximum broker commission threshold; once reached, the agent keeps a larger share of commission.
- Contingent Sale — A transaction that depends on another transaction closing first.
- COS (Cost of Sale) — Total deductions from GCI including broker fees, franchise fees, referral fees, and team splits.
- DOM (Days on Market) — Number of days a listing has been active on the MLS before going under contract.
- Economic Model — ClarityNOW's planning tool that works backwards from your net profit goal to calculate required activity levels.
- GCI (Gross Commission Income) — Total commission earned before any deductions.
- Goal/Gap Analysis — Comparison of actual performance against economic model projections for the current period.
- ISA (Inside Sales Agent) — Team member who handles inbound leads before passing them to field agents.
- Lead Gen Model — Planning tool that calculates required leads, contacts, and appointments based on transaction goals.
- MLS (Multiple Listing Service) — Database where listings are published and shared among real estate professionals.
- MREA — Millionaire Real Estate Agent, a business model framework.
- Net Profit — GCI minus Cost of Sale minus operating expenses.
- Observatory — Feature allowing team leaders to view agent portals in read-only mode.
- Pipeline Rating — Quality score (5-10) assigned to pipeline opportunities, where 10 is highest quality.
- Rainmaker — Senior agent or team leader who receives transferred pipeline leads from agents.
- Ramp Up — Number of days for a new agent to reach full production capacity.
- Seasonality — Quarterly distribution of annual business volume (Q1-Q4 percentages that must total 100%).
- Units — Count of individual transactions.
- Volume — Total dollar value of sale/listing prices across transactions.