ClarityNOW×kwTALENT
The AI CFO built for
real estate teams.
ClarityNOW reads your P&L, watches your goal gap, and tells you what to do next.
Built for teams that can't hire a CFO — because you already have one.
Reads
your real P&L
Watches
your goal gap
Projects
whether you hit the year
Tells you
what to do next
From Operator to Owner
Step out of the day-to-day.
Step into the CEO seat.
Scaling isn't about doing more yourself. It's about building the people, systems, accountability, and visibility that let the business perform without everything running through you. Liz helps leaders build that organization. ClarityNOW helps you see and run it.
People
Liz builds the leadership, hiring, and organizational structure that makes scaling possible.
Systems
ClarityNOW is the operating layer — plan, track, coach, close, and see the business without chasing anyone.
Visibility
One dashboard. Every metric that matters. Leadership decisions grounded in the actual numbers.
The Dashboard
Your business. At a glance.
One dashboard. Every metric that matters. No more piecing together six systems to answer one question.
Click a hotspot to explore
What You're Looking At
Production
See exactly how the team is performing against the plan — GCI, units closed, listings taken. No spreadsheet reconciliation, no month-end guessing.
Observatory
Lead the business without hovering over it.
You shouldn't need another meeting, spreadsheet, Slack message, or text just to understand how your people are performing. Observatory drops you into any agent's live dashboard the moment you want to know.
- Agent performance
- Goals vs. actual
- Pipeline health
- Lead generation
- Financial performance
- Accountability between meetings
- Coaching progress
- Transactions in flight
Know who needs support. Know who's winning. Know where the business needs you.
Visibility for leadership — not micromanagement.
Sarah M.
+8 units
David J.
−12 units
Rachel T.
+2 units
Marcus B.
−4 units
ClarityOPS
Every deal. Every step. Automated.
The transaction coordination system built directly into ClarityNOW. Team owners should not be personally managing every step of every transaction.
Start with ours
Ready-to-use Buyer, Seller, and Dual workflows. Never miss a step from day one.
Customize yours
Already have a well-oiled machine? Bend the workflow to match how your team actually runs.
Delegate the deal
Your TC or admin works the deal every step of the way. You stay out of the details.
1204 Maple Avenue
Buyer: The Chen Family · Listing #A4297
Progress
Transaction Workflow
- Done
Step 01 · Contract Signed
Alex M. · Due Mar 8
- Done
Step 02 · Inspection
Maria T. · Due Mar 12
- Active
Step 03 · Appraisal
Maria T. · Due Mar 18
- Upcoming
Step 04 · Loan
Maria T. · Due Mar 22
- Upcoming
Step 05 · Title
Maria T. · Due Mar 25
- Upcoming
Step 06 · Closing
Alex M. · Due Mar 29
Ready-to-Use Checklist
- Contract Received
- Earnest Money
- Inspection
- Appraisal
- Title
- Final Walkthrough
- Closing
Start with ours or customize yours
Assigned To
Sarah T.
Transaction Coordinator
Your TC works the deal every step. You stay out of the details.
Your TC or admin can work the deal every step of the way.
Give your team the checklist, the system, the automation, and the visibility to keep every transaction moving — without the team owner managing every detail.
David Jones
1:1 · March 14, 2026
Session note
On pace — 8 units ahead of goal. Ready to expand into second market. P&L shows strong 34% net margin. Focus next quarter on hiring first buyer agent and ISA.
Tasks between now and next 1:1
- Draft ISA job description & comp plan · due Mar 21
- Interview 2 buyer agent candidates · due Mar 28
Units YTD
34
Goal Pace
+8
Net Margin
34%
CoachingNOW
Better people leadership needs better visibility.
Connect coaching conversations directly to actual performance. Every 1:1 sits next to the agent's live pipeline, tracking, and P&L — so you\'re coaching from the numbers instead of coaching from memory.
Stop coaching from memory. Start coaching from the business.
- Structured 1:1 coaching with permanent session notes
- Assigned tasks with due dates between sessions
- Coaching notes tied to live agent performance data
- Coaching groups and roster management
- Accountability between meetings, not just during them
- A structured record every leader can hand to their coaches
Financial Visibility
GCI isn't profit.
A CEO needs to know what the business actually keeps — not just what it produces.
- Real P&L
- Cost of sale
- Team splits
- Broker splits
- Referral fees
- Operating expenses
- QuickBooks integration
- Cash flow
- Net profit
The CEO Operating System
One business. One platform. Total visibility.
Stop piecing together six disconnected systems to understand your business. Every part of the CEO's job lives on one platform, connected end to end.
Step 01
Plan
Step 02
Lead Generation
Step 03
Pipeline
Step 04
Transactions
Step 05
Financials
Step 06
People + Coaching
Step 07
Leadership Visibility
The point isn't that ClarityNOW has many features. The point is that the business owner no longer has to piece together six disconnected systems to understand the business.
Integrations
Keep the tools that work. Connect the business around them.
Try It Yourself
Don't just read about it. Run the business.
Click through the actual product. Explore the numbers. See the Goal Gap. See what your team sees.
10% off ClarityNOW.
Every plan. Every month.
Applied automatically at signup with the kwTALENT partnership coupon.
Solo
For the leader still doing everything.
- Business planning + Economic Model
- Daily plan + activity tracking
- Pipeline management
- Real P&L with QuickBooks sync
- Dashboards + reports
Team
For the team owner building an organization.
- Everything in Solo
- ClarityOPS — full transaction system
- CoachingNOW — structured 1:1 coaching
- Observatory — full team visibility
- Competitions + live leaderboards
- 5 agent/ISA seats · $20/seat above that
Expansion
For multi-team operators scaling wide.
- Everything in Team
- 5 expansion teams included
- 5 agents/ISAs per team
- Observatory across all teams
- Full Expansion Roll Up Reports
- Editors & viewers always free
Enterprise
For Market Centers and multi-office operators.
- Everything in Team
- Multi-business / multi-office management
- CEO reports across all offices
- Custom branding
- Vendor management
- Dedicated onboarding + support
Book a Live Demo
Rather see it live?
Walk through the platform with us.
30 minutes with our team. We'll show you the dashboard, ClarityOPS, and Observatory — and answer whatever's on your mind about running the business through ClarityNOW.
ClarityNOW×kwTALENT
Build with clarity.
Lead with confidence.
Build the people. Build the systems. Know the numbers. Lead the business.